MODERN-DAY posters serve the purpose of not only advertising the film but also showing-off various masterly shot views of the heroine's exposed bust. The ad-makers exhibit a sense of competition in picturing the next-to-nude heroine against a fully clad hero, so as to lure the common man to the theatres. Be it is a box-office hit or flop, the quest in turning posters as feast of the eyes is rather wild.
Earlier, obscene pictures were a mark of `A' films (meant for above 18 years) but cinemas of the hour have started to inchoate. I believe that the impact of foreign film ads has led the desis too to follow suit. Posters are stuck at places like tea-stalls, snack outlets where people normally hang around. Electrifying posters will surely catch one's eye and he would definitely have an incessant desire to watch the film too, thus serving the purpose of why the ad was stuck in the first place.
Imagine the impact this could have on small kids who get to see these vulgar posters while on their way to school or shopping. Are we moulding the future citizens of India into a bunch of good-for-nothing sloths? Where do these kids get to do away with the doubts that arise in their minds? Won't they unknowingly be taking the wrong path? The ad-world is bothered with just the money that is minted out. This is a serious social issue wherein, in order to publicise films with practically no story-content, vulgarity is being used in an uncontrollable manner.
Why don't such films that sport an actress in skimpy clothes flirting around come in the `A' category, since when they are branded as `U' it is taken for granted that publicising any sort of obscenity is allowable?
India is a land that holds high the virtues of both sexes. Society looks up to a woman of substance and not to one that exposes all that has to be hidden. The real intention why God created man and woman per se will be lost if things proceed in this undesirable fashion.
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