Friday, October 24, 2008

'Icon' making

Not all human beings are self-motivated. Those without self-motivation need external motivators to motivate them to excel in their field of activity. For such people, very often the external motivators are the men and women perceived as ‘icons’ by society.

These ‘icons’ normally reach their exalted status by virtue of their skills, dedication and sustained hard work in a particular area of activity. The huge public adulation that they command inspires lesser mortals to strive to emulate them.

To the extent that the ‘icons’ inspire people to excel in various socially desirable activities, they serve as catalysts for the progress of society. But, in the present age of television, ‘icon making’ has become almost an exclusive function of TV channels, which, of course, do this with their viewership rating and cash registers in mind.

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