Sunday, November 2, 2008

Media Convergence

The information era has the potential to influence every aspect of our lives at the individual and societal levels. It permeates everything from the way we learn to the way we earn. It redefines the manner in which the common man evaluates the delivery of public services and also his role in a democratic society. A `global village' is fast emerging to the domain of fact from that of fiction.

Convergence, in the most common usage refers to the fusion of formerly distinct technologies, industries or activities. Telecommunications, broadcasting and information technology sectors are the focal concerns in this context today.

Convergence implies a situation where both traditional and new communications services (be it voice, data, sound or pictures) could be transmitted over many different networks. Conversely, convergence is also the ability of different network platforms to carry essentially similar kinds of services. From the point of view of consumer devices, convergence represents the coming together of the plain old telephone (POT), the idiot box (TV), and the personal computer (PC).

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